Internal full-service system checklist for a Storm salon client: overall progress, the plan as a flow of stages, decisions to confirm, clickable task status per area, plus the tech stack and what is out of scope.

Full-Service System Checklist

Internal. Everything our system does for a salon, top to bottom. Pick a salon, then click a task to move it To do → Doing → Done. Progress is shared live for the whole team.

Salon

The plan at a glance

Decisions to confirm with the salon

These gate work downstream. Nothing built on them is final until the owner answers.

The one public name — gates domain, listings, press Booking system — we lean Square, owner confirms Do they do weddings? — keeps or drops bridal directories Product certifications? — gates brand "find a stylist" links Owner involvement — approve each reply, or blanket sign-off

Areas · click a task to update it

Conditional — only if it fits

Not part of every plan. Switched on when the salon has the access or the need.

Email & SMS marketingNeeds admin access to their list. Opt-in only. Marketplace profiles (Booksy, Vagaro)Optimized, if they have one. Employee advocacyStylists reshare the salon's posts.

The tech stack

Which tool does each job, tagged by what we actually run today. Owned or free unless a price is shown. Claude and Storm Brain run the whole thing.

In use — live now Not yet — built/planned, not live Optional — upsell / add-on

Engine: In useClaude + Storm Brain (orchestrator and memory)
Keyword + SEO research: In useGoogle Keyword Planner, autocomplete, competitor read (free) + DataForSEO $25 (rank + AI-visibility pulls proven). Perplexity Pro $20 planned, not active yet.
Website: In useSquarespace — professionally designed, owner-editable. Schema via Code Injection. Google Rich Results Test to validate. Google Search Console.
Reviews on the site: Not yetFeaturable (free) default, or Elfsight ~$6/mo. Not deployed on client sites yet.
Google Business Profile: In useGBP itself — the #1 local channel. GBP API pending Google approval; Local Falcon $25 / DataForSEO geo-grid for map-grid rank not bought yet.
Content production: In useSprout Social (schedule + publish), Twelve Labs (footage index), Canva + Adobe (graphics + fonts), CapCut and Runway (video)
Link-in-bio: Not yetMetricool SmartLinks ~$18-45/mo (also the GBP-posting fallback). Not active.
Engagement: In useSprout inbox + AI reply engine; Meta hidden-words filter (free). ManyChat ~$39/account optional (IG/FB auto-reply).
Get found in conversations: Not yetReddit + Quora listening via DataForSEO (built + proven, not live for clients yet). Human posts from a disclosed account — never spam.
Reputation: In useGoogle review link + front-desk QR + the salon's booking-software review automation. Replies + disputes through GBP.
Booking: In useWe connect to their booking system (lean Square, owner confirms); Book button on site + GBP. Reserve with Google not yet.
Reporting + analytics: In useMonthly report + our audit skill + GA4 (free, on client sites). Competitive = audit skill + Google Maps. Looker Studio (free) dashboards not built yet.
Heatmaps: Not yetMicrosoft Clarity (free). Not set up.
Listings: Not yetApple Business Connect + Bing Places (free, by hand). Later: BrightLocal or Yext.
AI search: In useWon by schema + FAQs + GBP; tracked with DataForSEO across ChatGPT, Perplexity, Gemini, Google. Peec AI $90 optional.
Chat widget: Not yetChatbase ~$19/mo. Workspace exists; not on client sites yet.
Paid ads: OptionalMeta Ads Manager, Google Ads, Google Local Services — the upsell tier, sold once organic hums. Missed-call text-back = Twilio. Tracking pixel = Meta + Google tag (only with ads).

Compliance habits — every salon, always

Standing rules, not one-time tasks. They hold on every account.

Never gate reviews Licensed audio onlyIn-app for organic, ad-cleared on ads. Honest claims, no medical guarantees Only the salon's own media Opt-in only for SMS and email

Not in scope — so we stop re-asking

We deliberately do not do these.

Custom-coded websites (Squarespace only) Logo creation Blog or article engine Billo or bought creators for salons Loyalty, referral, waitlist (their booking software) Google Business messaging (Google is killing it) Standalone CRM (inbox + booking cover it)

Source of truth: the Storm full-service service catalog + the canonical tech stack. Merged with the alisa-plan gold-standard structure, 2026-07-08. Baseline numbers live on each client's own plan page, not here.